This sets out the policy and practices of AUPU regarding personal data under the Personal Data (Privacy) Ordinance (the “Ordinance”). By accessing this website, you are deemed to have accepted this Privacy Policy and the arrangements herein, as may be amended by AUPU from time to time at its sole discretion.
- Purpose of Collection
In order to continuously improve the quality of AUPU’s products and services and to better understand the needs of our customers, we may request you to provide personal data, contact information and other related information. If such personal data is incomplete or incorrect, we may not be able to provide or continue to provide the relevant services to you.
We collect users’ data on a voluntary basis when they visit this website. The personal data collected may include surname, given name, address, telephone number, mobile number, fax number, email address and other information submitted by you. The data collected by us will only be used for the purposes stated at the time of collection, including promoting our products and services, and such other purposes as you may consent to or as may be required by law from time to time:
- internal research and analysis;
- day-to-day customer service;
- handling customer complaints and enquiries;
- inviting you to participate in promotional schemes, market research, surveys or other promotional activities;
- product and service promotions and offers;
- preventing or detecting crime;
- disclosures required by law;
- any directly related purposes.
- Use of Personal Data
We will keep customer information confidential and will not sell your personal data to any third party. However, such information may be provided to:
- subsidiaries and associated companies of the Shun Hing Electric Works and Engineering Group;
- any agent, contractor or third-party service provider who provides services to us in connection with our business operations;
- any agent authorised by us to handle customer personal data;
- our auditors, consultants or legal advisers;
- the media, in certain cases relating to customer complaints and enquiries;
- any person under a duty of confidentiality to us.
- Direct Marketing
With your consent, we intend to use your personal data, including surname, given name, address, telephone number, mobile number, fax number and email address, to conduct direct marketing through mail, email, telemarketing, fax or SMS for the following purposes:
- products and services relating to electrical and electronic appliances, health and beauty products, household products, furniture and furnishings, bathroom fixtures and sanitary ware, photographic and optical equipment, lighting products and sports goods provided by AUPU and its subsidiaries and associated companies;
- activities, offers, news updates and gift redemption programmes of AUPU and its subsidiaries and associated companies;
- membership programmes of AUPU and its subsidiaries and associated companies.
We may transfer and disclose your personal data to the recipients mentioned in Section 2 above.
If you do not wish AUPU to use your personal data as described above and/or provide your personal data to others for direct marketing purposes, you may notify us of your opt-out choice. Please email our Data Protection Officer at [email protected] with the subject line “Unsubscribe”, or write to us at:
Data Protection Officer
AUPU
Unit I, 9/F, MG Tower, 133 Hoi Bun Road, Kwun Tong, Kowloon, Hong Kong
- Data Security
We will properly store customers’ personal data in our system. Only suitably trained and authorised staff may access such data. We also ensure a high level of security and confidentiality in handling customers’ personal data. - Cookies
“Cookies” are small computer files stored on a user’s web browser to record browsing habits and website usage. Cookies help users browse websites more conveniently and improve usability and website flow. Some parts of this website may use cookies to save time by avoiding repeated logins, but they will not be used to collect personally identifiable information. By browsing this website, you consent to the use of cookies as set out in this Policy. If you do not consent, you may delete cookies, but you may not be able to access all parts of our website. - Access and Correction of Personal Data
Under the Ordinance, you have the right at any time to check whether we hold your personal data, to obtain a copy of such data, and to request correction of any inaccurate data. Requests for access to or correction of personal data should be made in writing to:
Data Protection Officer
AUPU
Unit I, 9/F, MG Tower, 133 Hoi Bun Road, Kwun Tong, Kowloon, Hong Kong
In accordance with the Ordinance, we may charge a reasonable fee for processing any request for access to personal data.
If there is any inconsistency between the English and Chinese versions, the English version shall prevail.
AUPU
